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Brand Foundations & Tone of Voice

Struggling to clearly and concisely explain what you offer? Finding that people across the business are each saying something different? Managing lots of touch points?

It all starts with a crystal-clear brand personality and a sturdy strategy.

If you’ve landed here, you probably already know how essential your brand voice is to your business. It’s what grabs your people by the eyeballs, wins their hearts and keeps the orders rolling in.

A slick logo and design will turn heads, no arguments there. But if your brand isn’t communicating in a way that’s unmistakably yours, then all the glossy visuals in the world won’t cut it.

So unless you already have a solid brand identity and a messaging game plan, that’s where we’ll begin.

This includes:

Your Brand Story

Purpose, Vision + Mission

Unique Value Proposition

Core Brand Values

Audience Persona

Brand Personality

Tagline

Brand Voice & Tone Guide

Word Bank + Content Ideas

Copywriting

Whether its website copy that brings your brand foundations beautifully to life, email campaigns that convert, or pack copy, scripts, ads and blogs that cut through, we’ve got you covered. We’ve even been known to edit the odd book (or three) and fire off a bit of poetry too. Our speciality? Knowing your audience and crafting the words that work for them.

We brought Lisa on board to pull together the copy for a new start up business with very tight timelines. She's done an amazing job of creating a new tone of voice that sits perfectly with the look and feel of the new brand as well as a brilliant social strategy. Her copy has gone down a storm.

Nigel Taylor, Cake Club